Hello from Seoul,
My name is Jitse — Amsterdam-born, now Seoul-based. In April 2020 I followed my wife to her native city, and I've been exploring the city by foot ever since. To understand Seoul requires a level of attention that goes well with walking pace and the city happens to be one of the most walkable cities in the world.


Moving to a new city, a new country, with new cultures, and a new language, I extended my knowledge and understanding one small step at a time. My wife grew up in the neighbourhood we now call home — Changsin-dong, tucked behind the old city wall — and between our Korean family and friends, and the years of simply living here, Seoul slowly revealed itself. Block by block, metro station by metro station, steadily pushing the radius outward trying to grasp my own, little place in this vast city. Some cities reward the hurried traveller. Seoul rewards the one who stops.
I now run private walking tours in Seoul under the name 이공삼, pronounced i-gong-sam, or 2-0-3. This refers to the one unique characteristic I brought to Korea: My height, I stand at just over two meters. Koreans have a tradition of using numbers for important references, especially significant historical dates, and hence picking the one number that sets me apart from most Koreans, seemed appropriate. It also loosely addresses the innumerable amount of things in Seoul I still haven't found. I am not done walking yet. And would love for you to be part of that, and join me on one of the walks.
My tours are walking conversations. I don't orate on street corners. We walk, we talk, we leave with a plan but remain flexible to deviate from the plan if needed. The core ambition is simple: to bring people away from the fixed tourist routes, into the city as it actually is. Alleyways over main roads, hole-in-the-wall restaurants, conversations with the people at the corner store. At your pace and with the possibility to take a left, where others go right — and always with the intention to find you the story of Seoul today.
Before all of this, I spent fifteen years in human resources at companies including LG Electronics and adidas. Somewhere in between: a winter above the Arctic Circle caring for husky dogs, and a season guiding hikers through the Indian Himalayas. I have always found my way to places where life happens and the stories are good. Book reading, movie watching, slow travel and photography. Just a few of my interests.


The photography interest has led my friend Chris — a professional photographer — and I to launch our Seoul Photography Workshops. Chris and I have been chasing the light, and searching the stories in Seoul for a combined 20 years, and we decided to offer others the opportunity to join us on these photographic journeys. We run group and private photography workshops in the city. For anyone who wants to get access to areas in Seoul that one would only find living here, and to grow their photography skills at the same time, you can find more information at seoulphotoworkshops.com.
Stay well, see you in Seoul, — Jitse
* Korea does exceptional things with ice cream. Mugwort, green melon, soft tofu. I've tried them all but am yet to find a good lemon scoop on a hot Korean summer day. Tips welcome.
Get in touch
Questions about the tours, curious about Seoul, or have a lemon ice cream recommendation? Send me an email — I read and reply to everything personally.