Seoul. Beyond the obvious
Unhurried, thoughtful walking tours People, places, and the rhythms of daily life.
Curiosity leads the way
These tours are not built around highlights, but around a desire to understand Seoul as it is lived today. By paying attention to the people who live here, their everyday routines, and lived spaces, the city begins to explain itself. Past and present are never far apart in Seoul.
YOUR GUIDE
Walk with me for a bit
Seoul can feel overwhelming once you step off familiar paths.
I'm Jitse, a Dutch guide living in Seoul with my Korean wife. I've come to know the city by walking it, by watching it, and by living it.
Learn more about me
EXPLORE TOURS
Hand crafted experiences
Each of the following tours is carefully designed around a specific theme or destination, allowing you to experience a distinct side of Seoul.
City Wall Tour
A carefully designed walk that explores everyday life, lived spaces, and the rhythms that shape the city from the ground up.
Markets Tour
A carefully designed walk that explores everyday life, lived spaces, and the rhythms that shape the city from the ground up.
Seoul's Mountains Tour
A carefully designed walk that explores everyday life, lived spaces, and the rhythms that shape the city from the ground up.
Textiles & Fashion Tour
A carefully designed walk that explores everyday life, lived spaces, and the rhythms that shape the city from the ground up.
TAILORED WALKS
Looking for something more specific?
If you have particular interests, a limited time frame, or simply want my recommendation, I'm happy to design a walk that fits you.
Let's design a walkPersonalised experience
Built around your curiosity
Flexible in time and pace
From a few hours to several days
Theme- and location-driven
Neighborhoods, themes, stories
KOREA TRAVEL ASSISTANT
Planning a trip to Korea and need help?
Korea can feel like a lot to figure out — I can help you plan, decide, and take care of the practical details.
REVIEWS
Don't just take my word for it
When I went to Seoul, I had a lot of questions about this beautiful country and the best way to learn about a country is talking to locals. Jitse absorbed everything there is to know about the country, the history, the people, the food and all the curiosities in the country!
John Doe
Denmark
The market tour was the highlight of my entire trip to Korea. Jitse knew every vendor by name and the stories behind each stall made it feel like stepping into a living museum. I left with full hands and an even fuller heart.
Sophie Laurent
France
I've done walking tours in cities all over the world and this was genuinely one of the best. The pace was perfect, the history was fascinating, and Jitse had a gift for making everything feel personal rather than scripted.
Marcus Webb
United Kingdom
We did the 3-day group workshop and came back with photos we're genuinely proud of. Beyond the photography tips, we got an insider's view of Seoul that no guidebook could give you.
Annika Johansson
Sweden
I was nervous about joining a group tour as a solo traveler but the group was warm and the atmosphere was relaxed from the start. By the end of day one we all felt like old friends exploring the city together.
Carlos Mendes
Brazil
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